Ruxandra-Theodora Mazilu – Medium

Ruxandra-Theodora Mazilu

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Performative Activism: When Brands Talk the Talk but Don’t Walk the Walk

Think hashtags are enough? Performative activism hurts your brand more than it helps. Check out why and how to avoid it.

Dec 2, 2024

Performative Activism: When Brands Talk the Talk but Don’t Walk the Walk

Dec 2, 2024

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Let Curiosity, Not Titles, Shape Your Career

Not all careers have to be linear. Embrace curiosity, experiment with roles, and don’t let titles box you in. Explore, learn, and grow.

Nov 11, 2024

Let Curiosity, Not Titles, Shape Your Career

Nov 11, 2024

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Startup Stash

Make Your Business Visible Online: First Steps and 6 Helpful Google Tools

Talking to +300 small business entrepreneurs about increasing their online awareness, here are the 6 Google tools I always shared with…

Aug 10, 2023

Make Your Business Visible Online: First Steps and 6 Helpful Google Tools

Aug 10, 2023

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Get More Creative: The “Cut-Up” Technique

Or what David Bowie and the Dada art movement have in common.

Mar 17, 2021

Get More Creative: The “Cut-Up” Technique

Mar 17, 2021

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Productivity Hack: Stop Multitasking

What’s the point in completing a task if we don’t give it our full attention to assure we’re solving it in the best possible way?

Nov 10, 2021

Productivity Hack: Stop Multitasking

Nov 10, 2021

De-influencing: What It Means and Why the Marketing Industry Should Embrace It

De-influencing is a concept often used to counter overconsumption. But what if marketers embraced it too?

Dec 16, 2024

De-influencing: What It Means and Why the Marketing Industry Should Embrace It

Dec 16, 2024

Crossing the Line Between Persuasion and Manipulation: Let’s Talk About Ethics in Brand Building

Building a brand requires ethical persuasion, not manipulation. Unethical tactics erode trust in both the brand and the industry.

Dec 9, 2024

Dec 9, 2024

Boundaries Aren’t Barriers: 3 Techniques and Exercises to Stay Creative & Brand-Consistent

Boundaries don't limit creativity; they fuel it. Here are 3 techniques & exercises to practice your creative muscle & stay brand-consiste.

Nov 25, 2024

Nov 25, 2024

5 Branding Misconceptions Holding Your Business Back

Debunking 5 common branding misconceptions that might be holding your business back. It's time to rethink and elevate your brand strategy.

Nov 18, 2024

5 Branding Misconceptions Holding Your Business Back

Nov 18, 2024

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CodeX

2023 Tech Trends

Should your focus be on Web 3.0 or AI? Is it time to get your Cloud certification? Or will Metaverse actually become relevant this year?

Jan 19, 2023

2023 Tech Trends

Jan 19, 2023

Ruxandra-Theodora Mazilu

Ruxandra-Theodora Mazilu

Branding, Strategy, and Consumer Behaviour talk from a Brand Manager & Strategist | +7 years of XP in Big Tech, startups & SMBs.

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